Advertising novelty



Feb. 19 192,4. Y

W. S. KELLNER ADVERTISING NOVELTY Filed July 2v. 19522 Patented Feb i9, i924.

UNITED STATES WILLIAM s. KELLNER, or

maar? PATENT i formen BALTIMORE, MARYLAND. l

ADVERTISING NOVELTY.

Application led July 27,.

' 10 enable others skilled in the art to which it appertains, to make and use the same. My invention relates to advertising novelties, and more particularly to advertising cards, such as postcards, the object being to provide a two-ply card whose plies are secured to each other at their edges to form a container for an advertising sheet, one

ply being provided with a representation of an Vobject having a movable closure, the closure representing part of said ply being cut from the latter, except for a hinge line upon which said part may be swung outwardly to disclose the advertising sheet.

Vifith the foregoing in view, the invention resides in the novel subject matter hereinafter described and claimed, the description being supplemented by the accompanying drawing.

Figure 1 is a perspective View showing the obverse side of the card.

Figure 2 is a view similar to Fig. 1 but.

Y showing the closure representing part of the device swung open to disclose the advertising sheet.

Figure 8 is a perspective view showing the reverse side of the card.

lFigure 4 is a vertical section on line 4-4 of Fig. 1.

lFigure 5 is a viewsimilar to Fig. 4 on line 5 5 of Fig. 2. y

Figure 6 is a horizontal section on line 6-6 of Fig. 1.

Figure 7 is an elevation of a card displayinga different representation from that shown in the preceding figures.

i Figure 8 is a vertical section on line 8w-8 of Fig. 7.

In the drawings above briefly described, the numerals 1. and 2 designate the obverse and reverse lies of the card, these plies being preferably formed from a single sheet of cardboard folded upon itself on the line 1922. serial No. 577,925.

3, although two separate pieces could bey used if desired. I ymake provision however for joining all edges of each ply to the other ply, so as to form a completeconf tainer for an advertising sheet 4 and when Y the construction here disclosed is employed,

the edges of the plies or the edges of one ply only, are preferably gummed so that by merely mo'istening the gum, the edges may be secured to eachother after placing i the advertising sheet 4 in the container.

The'obverse face of thel card, that is the ply 1, is painted or printed, or otherwise provided with a representation 5 of any desired receptacle or object havinga movable closure. In Fig. 1, the representation 5 simulates a trunk, while in Fig. 7 the lower end of a coat is shown. The closure simulating-part of the representation 5 (the trunk top in Figs. 1 and 2 and the coat pocket flap in Fig. 7) is cut from the ply 1 as indicated at 6 with the exception of a hinge line 7, upon which the closure-representing part 8 may be swung outwardly for gaining access tothe advertising Asheet 4. I prefer to use a gurnmed seal 9 for the closure-representing part 8, andA in Fig. 1, this seal is shown' of such a design as to represent a lock for the trunk ',top.

The invent-ion is preferably embodied in thev form of a postcard and the obverse n face 2 is provided with appropriate areas for the address, and additional advertisements, etc. Nearone end or at any other suitable location, thel ply 2 is formed with a slit 10 to permit postal inspection of the contents, so that it is not necessary to apply first-class postage.

The invention is simple and inexpensive yet will form an attractive and efficient advertising medium, whether embodied y1n the forms herein disclosed or in any of a great c Vnumber of other forms which maybe devised. v

' I claim:

A rectangular, `advertisement-containing and mailing envelope sealed throughout its f perimeter and having one side upon 'which to write an address; a portion of the other v side of said envelope being provided with a ictorial representation of an object -having a hinged closure, the closure-simulating area of the representation being cut on three edges from said otherv side only online spaced inwardly from the envelope edges, the other edge of said area representing the hinge line of the closure and forming a hinge permitting direet outward swinging of said area by the recipient to give access to the advertisement, the latter being covered and obscured by. said area during transit WILLIAM s. KELLNER. 

